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CHRO-TV is a television station serving the National Capital and Ottawa Valley regions of Ontario, Canada. Owned by CTVglobemedia, it is part of the A television system. While the station is licensed to Pembroke, Ontario, its main studios are located at 87 George Street in Ottawa. The station broadcasts on channel 5 in Pembroke and channel 43 in Ottawa, and airs on cable channel 6 in both cities. It has also been assigned the transitional digital channels 7 in Pembroke and 17 in Ottawa, although neither of the digital channels are currently in operation as of October 2008.
HistoryThe station went on air in 1961 as CHOV, a CBC Television affiliate owned by Ottawa Valley Broadcasting, the owner of AM radio station CHOV. After a labour dispute and financial crisis in 1976 in which the station went dark for six days in August of that year, Ottawa Valley sold the station to J. Conrad Lavigne in 1977. Lavigne adopted the CHRO callsign, and launched the station's sales office in Ottawa. Lavigne's company subsequently became part of the MCTV system in 1980. While most MCTV stations used MCTV, rather than their call letters, as their on-air branding, CHRO continued to use its call sign, although it used the same logo and programming schedule as the other MCTV stations. In 1990, Baton Broadcasting acquired the MCTV stations. Because CHRO is carried by cable television companies in the Ottawa market, this was deemed an ownership conflict for Baton, who already owned Ottawa's CJOH, and would therefore have a twinstick in competition with the CBC's CBOT. However, the station's carriage in Ottawa was also deemed essential to its survival, since Pembroke was too small a market to support the station on its own. Thus, CHRO was disaffiliated from the CBC, becoming a CTV affiliate. The Canadian Radio-television and Telecommunications Commission (CRTC) also ordered strict controls on CHRO's programming, so that Baton could not gain unfair audience advantage in Ottawa by airing shows at different times on CHRO and CJOH. Baton eventually became the sole corporate proprietor of CTV. The New ROIn 1997, CHRO was one of several stations transferred to CHUM in exchange for the ATV stations in the Maritime provinces. CHRO did not have an over-the-air transmitter in Ottawa until it came under CHUM's ownership. After being acquired by CHUM, CHRO was re-branded to The New RO and joined the NewNet system. In February 2005, CHUM announced plans to consolidate the master control departments for CHRO, CKVR, CFPL, CHWI and CKNX at 299 Queen Street West in Toronto, and to consolidate the traffic and programming departments at CFPL in London, resulting in the loss of approximately 19 staff members from CHRO. On June 3, 2005, at approximately 10:30 a.m., the Pembroke master control signal came to an end, as the new consolidated master control took to air. A-ChannelThe station was renamed A-Channel on August 2, 2005, along with the rest of the NewNet system. On July 12, 2006, CTV owner Bell Globemedia (now CTVglobemedia) announced plans to purchase CHUM Limited for $C1.7 billion, with plans to divest itself of the A-Channel and Access Alberta stations[1]. On the same date, CHRO cancelled its noon-hour lifestyles program and its 12:30 p.m. weekday newscast, citing low ratings and declining advertising revenues. A plan was announced to almost fully automate the station's news production system, which would see a few dozen staff members laid off by the start of the new year. In January 2007, CHRO began producing its newscasts with a new system called "Ross Overdrive" - an automated production system that replaced the need for a switcher, VTR operator, graphics operator and many other staffers. Some 25 staffers were affected by the change, which had been announced some six months earlier. On April 9, 2007, Rogers Media announced an agreement to purchase all of the A-Channel stations including CHRO, SexTV: The Channel, CLT, Access Alberta. The deal was contingent on full approval by the CRTC of the CTVglobemedia takeover of CHUM.[2] With CRTC approval being contingent on the sale of the Citytv stations instead, Rogers bought the Citytv stations and CTV kept the A-Channel stations. The takeover transaction was completed on June 22. With the CHUM acquisition, CTV became the only English-language private TV broadcaster offering Ottawa news coverage; it owns both CHRO and CJOH-TV, which compete only with the CBC's CBOT in offering local news. This is ironic given the media-diversity rationale for the sale of the Citytv stations; however it has already been approved by the CRTC on the basis of CHRO's financial situation and the stations' prior common ownership (until 1997).[3][4]. On July 26, 2007, CTVglobemedia named Richard Gray the head of news for the A-Channel stations. Gray will report to the CTVgm corporate group, not CTV News, to preserve independent news presentation and management. Gray now oversees the news departments for CHRO-TV, plus CKVR, CFPL, CKNX, CHWI, CIVI-TV. On July 16, 2008, CTVglobemedia announced that Richard Gray, Head of News for A-Channel, has been appointed Vice-President of Ottawa Radio and A-Channel Ottawa. Gray took from Chris Gordon, who was appointed to President of CHUM Radio in April. Gray began his new position on September 1, 2008. [5] AIn June 2008, CTV announced that A-Channel including CHRO-TV would be rebranded as A. The rebranding campaign also began in June 2008 with CHRO-TV's newscasts (known as A News). CHRO was officially rebranded as A on August 11, 2008.[6]. OperationsThe station's Pembroke building, which once housed its entire operation and produced a number of local shows, now employs only about 12 staff. A few sales representatives, four news staff, a commercial production department, and the station's payroll and accounting departments are all that remain in the Pembroke building, along with the station's main transmitter. At one point a few years ago, the Ottawa and Pembroke transmitters were licensed to air some separate advertising targeted to their specific communities; this server has since been removed and the Pembroke master control room is now largely unused. ProgrammingCurrently the station's locally produced programs include:
Personalities
Station presentation
Digital television and high definitionAs of September 2008, CHRO-TV has not yet began broadcasting in digital. After the analog television shutdown and digital conversion, which is tentatively scheduled to take place on August 31, 2011 [7], CHRO-TV is required to begin digital broadcasts on its current assigned channel number, 7. However, through the use of PSIP, digital television receivers will display CHEK-TV virtual channel as 43. Slogans
References
External links
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