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| Planet Green | |
|---|---|
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| Launched | June 4, 2008 |
| Owned by | Discovery Communications |
| Formerly called | Discovery Home and Leisure Discovery Home |
| Sister channel(s) | Discovery Networks |
| Availability | |
| Satellite | |
| DirecTV | Channel 286 |
| Dish Network | Channel 194 |
| C-Band | AMC 11-Channel 615 (4DTV Digital) |
| Cable | |
| Available on many cable systems | Check local listings for channels |
| IPTV over ADSL | |
| Sky Angel | Channel 315 |
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This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unverifiable material may be challenged and removed. (June 2008) |
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It has been suggested that some sections of this article be split into a new article entitled Discovery Home (US). (Discuss) (August 2008) |
Planet Green (formerly Discovery Home and Leisure and Discovery Home) is a television network on satellite TV and digital cable TV in the U.S. run by Discovery Communications. Originally launched on June 1, 1998 as the main competitor to HGTV, the channel offered programming ranging from do-it-yourself to cooking to interior design/landscaping to party planning. On June 4, 2008 the channel relaunched as Planet Green and is the first channel dedicated to the subject of ecologically friendly living. Although some doubt the success of the network due to its focus on what some call a "fad", major advertisers General Motors (GM), S.C. Johnson, Bosch Appliances, The Home Depot, Frito-Lay, Waste Management (WM), Johnson & Johnson, Dow Chemical, Whirlpool Appliances, Clorox, and Wachovia Bank have signed on to be the initial advertisers to the network, bringing in major advertising dollars. Planet Green aims to succeed by attempting to make the crisis become an even larger topic in an informative and entertaining way while not preaching about the subject to its audience. The network launched with 250 hours of eco-related programming and parent Discovery Communications invested $50 million on the creation of the network as well as advertising dollars to run the network.
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Relaunch
Discovery Channel set plans in work to start a 24-hour channel in the second half of 2008 focused on eco-friendly living, as part of a push into the rising environmental movement with shows like "Ten Ways To Save the Planet".[1] Discovery Home was retired and its satellite carriage replaced by a Discovery-owned environmentally themed channel named "Planet Green" at 6:00 pm on June 4, 2008.[2][3] The channel focuses on environmental issues and ecological living. Discovery is investing $50 million in original programming for the rebranded channel with shows such as a weekly eco-newscast series with Bob Woodruff of ABC News.[4][5] No Discovery Home programming carried over to the new version of the channel.
Programming
Planet Green has lots of series either already airing or is in the works. Some of which include some with celebrities such as Emeril Lagasse, Adrian Grenier, Leonardo Dicaprio, Ludacris, Tommy Lee, Tom Bergeron, SuChin Pak, Daniel Sieberg, Maria Menounos and Bob Woodruff. In addition, celebrities give green tips as the network's "will be back/we now return to" IDs.
Planet Green is available in most areas of the United States through local Satellite and Cable providers such as DISH Network, DirecTV, Comcast, Charter Communications, Verizon FiOS, Cox Communications and Time Warner Cable.
Planet Green HD is the high definition simulcast of the standard definition channel and is carried through various cable and satellite providers.
Current Planet Green Programming
- Alter Eco
- Battleground Earth
- Emeril Green
- G Word
- Greenovate
- Greensburg
- Hollywood Green
- Living With Ed
- Mean Green Machines
- Off the Grid
- Renovation Nation
- Stuff Happens (TV show)
- Wa$ted!
- Worlds Greenest Homes
Former Discovery Home Programming
- Clean Sweep
- Cookin in Brooklyn
- Design Rivals
- Designer Guys
- Flip That House
- Garden Police
- Going Going Gone
- Holmes on Homes
- Inner Chef with Marcus Samuelsson
- Kylie Kwong: Simply Magic
- License to Grill
- Living Fresh
- Neat
- Party Girl
- Party Planner
- Take Home Chef
- Toolbelt Diva
- Trading Spaces
- While You Were Out
Logos
 Discovery Home & Leisure logo used from 1998-2004[6] |
 Discovery Home logo used from 2004-2008[7] |
The current Planet Green logo |
References
- ^ NY Times
- ^ Growth Plan at Discovery
- ^ GM and Discovery Communications Form Media Partnership on First-Ever 24/7 "Green" Network, Planet Green, Discovery Communications, May 21, 2008
- ^ Discovery Communications press release
- ^ Bob Woodruff to Anchor New Series on Planet Green
- ^ Discovery renames channel
- ^ 2004 Discovery press release
See also
External links
- Planet Green Official Site
- Treehugger.com -- Planet Green Partner Site
- Video interview with Eileen O'Neill, president of Planet Green
[[id:Planet Green]