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The Sears Merchandise Building Tower is a small part of a building that was used by Sears as a retail headquarters and distribution center for what was the largest catalog retailer in the United States. Officially opened in 1906 it was the 40-acre home of Sears, Roebuck & Co., Chicago.[1]
The largest mercantile plant in the worldIt was the headquarters and main operations for all parts of the Sears Roebuck Company for almost seven decades.[2]
Early catalog advertising 1906 invited customers to come to Chicago to tour the facilities as their time permitted when visiting Chicago. This included not only the merchandise building, but also the advertising building, administration building, and power house. In the 1920s extensive athletic facilities were added and athletic field events. They encouraged after-work socialization to keep high morale among their employees. Included were a clubhouse and tennis courts, and the Sears Department of the YMCA. Events included an annual track and field competitions, and company baseball teams. WLS radio formerly broadcasted from the 11th floor. An image of the building was used on the Sears catalogue during the early part of the 20th century. Auto Parking Created ChangeBy 1926 the first ground level parking lots replaced the athletic fields. This happened at the same time that a strategic shift from catalog sales to retail stores had started with easy auto travel making travel to a store more practical. A City in a CityBy 1943 the complex had become a city within itself. Sears created their own services for effective use, much advanced beyond what was required at the time.
Early brands used local names
Movies that used the site as a location
References
See alsoExternal links
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