UKTV Bright Ideas

UKTV Bright Ideas
Launched	15 January 2003
Closed	14 October 2007
Owned by	UKTV (BBC/Virgin Media Television)
Audience share	0.1% (October 2007, [1])
Formerly called	UK Bright Ideas (until March 2004)
Replaced by	Dave
Website	www.uktvbrightideas.co.uk
Availability (at time of closure)
Terrestrial
Freeview	Channel 19
Satellite
Sky Digital	Channel 269
Cable
Virgin Media	Channel 263
Tiscali TV	Channel 41

UKTV Bright Ideas (previously known as UK Bright Ideas and originally UK HomeStyle) was a digital television channel broadcast in the United Kingdom which was part of the UKTV family of channels. The channel broadcast a variety of programmes, often originally aired on UKTV Style, UKTV Food and UKTV Gardens, and are thus mainly cookery, DIY and gardening. However, in January 2005, it began showing programmes branded by UKTV Sport, presumably to increase potential audience figures by extending the programme to Freeview viewers.

Bright Ideas was launched on 15 January 2003 initially for the Freeview digital terrestrial television platform, but later expanded to other platforms. Along with the rest of the UKTV network, the "UK" prefix was changed to "UKTV" on 8 March 2004 and it became UKTV Bright Ideas.

The channel was available on digital terrestrial television (Freeview), Sky Digital and Virgin Media.

In September 2007 UKTV announced that UKTV Bright Ideas, which only averaged 0.1% of the audience share, would be replaced on Freeview by UKTV G2, renamed 'Dave', as of 15 October.^[1]

UKTV Bright Ideas ceased broadcasting on all platforms on 14 October 2007 at 6pm.

Former programming

Logos

UK Bright Ideas (2003-2004)

UKTV Bright Ideas (2004-2007)

References

External links

• Bright Ideas at UKTV.co.uk
• The TV Room looks at presentation/branding on the UKTV channels

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